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What does 'Enjoying Heineken Responsibly' really mean?
We think it is important to inform and educate our consumers about all aspects of our products and brands. This website is full of practical information about enjoying Heineken responsibly. We hope you’ll find our advice, answers and guidelines useful. But before you read on, remember:
alcohol is only for adults over the legal drinking age
limit yourself to one, maximum two drinks a day if you’re a woman and two to three drinks a day if you’re a man
never drink before or when driving or when operating machinery
never drink if you’re pregnant
never mix alcohol with medicine
Facts
Fact: alcohol is a natural product. Fact: like many other natural products, it affects your body when consumed. First it sedates your central nervous system, then, if you keep drinking, irritates it. Fact: alcohol makes some people happy, some sad, and others angry – but too much alcohol gives everyone the same symptoms – a hangover!
Find out more facts about alcohol >>
Drinking Guidelines
While different countries publish different guidelines for drinking alcohol responsibly, most scientists and doctors agree that men can safely enjoy two drinks a day, while women should stick to one. They also agree that some people – including children, adolescents and pregnant women – should not drink alcohol at all.
Find out more about responsible drinking guidelines >>
Risky Drinking Patterns
In some situations and for people with certain physical conditions drinking alcohol in any amounts poses a significant risk to health and safety. The most obvious one is drinking and driving – because alcohol and driving are a deadly mix. But it’s also dangerous to drink at work, during or before sports, when you’re pregnant or if you have alcohol-related problems.
Find out more about risky drinking patterns >>
Alcohol Policy
As one of the world’s leading brewers, we recognize our responsibility to encourage people to enjoy our beer in moderation as part of a positive lifestyle. At the same time, we don’t believe that general limitations on production, sales and consumption are the most effective way to address the problem of irresponsible drinking. We believe more specific, targeted actions can achieve the best results.
Heineken company website >>
Find out how our alcohol policy guides our actions >>
Family and Alcohol
Alcohol can have a major impact on family life, but at the same time, parents who use alcohol responsibly can make a positive difference to the attitudes and behaviours that their children adopt as they grow up.
Find out more about Family and Alcohol issues >>
FAQ
Confused about what alcohol does to your body or how long it stays in your bloodstream? Want to know if it’s good for your health? Want to know why you feel so bad after you drink too much alcohol? This easy to use section contains some useful answers to the most frequently asked questions about alcohol.
Find the answers to your questions >>